The holiday season is around the corner, and as usual, retailers are working around the clock to get shoppers into the holiday spirit by offering super awesome deals to attract them to their stores. But, two traditional events, Black Fridays and Cyber Monday, offer the best opportunity for shoppers to get incredible discounts on products and for retailers to make extraordinary sales. However, with the increasingly techno-centric world and the population getting busier and lazier, Black Friday and Cyber Monday shopping trends are gradually changing. Here are Black Friday and Cyber Monday shopping trends retailers need to know:
The mobile revolution will affect Black Friday shopping trends
According to statistics, over 50% of online shopping today happens through mobile devices. Smartphones and tablets are increasingly driving people to shop online. The truth is that most people are so time-conscious that they cannot entertain the idea of queuing to get the Black Friday special deals. They also fear the frenzied parking situation and risky injuries associated with Black Friday shopping. This is why Cyber Monday looks more appealing to shoppers these days, as it focuses on offering customers who can’t access brick-and-motor stores the opportunity to shop online.
The convenience of shopping in the comfort of homes is driving shoppers from Black Friday
Let’s face it; people today want to wake up in the dead of night and be able to shop. Millennials, especially, prefer shopping online and their buying power has undoubtedly surpassed that of the baby boomer generation. This means that the 2017 black Friday will see record numbers of people shopping online rather than visit a brick-and-motor store. However, traditional brick-and-motor stores have a perfect opportunity to set up robust online presence to leverage this paradigm shift.
E-commerce websites will start offering Black Friday deals before the material day
According to the National Retail Federation, about 40% of holiday shoppers begin to purchase products before Halloween. That’s why Amazon started to plaster Black Friday ads a month before Black Friday last year. They called it ‘’countdown to Black Friday.” During this period, they offered great deals every 5 minutes, with the highest discounts coming between Thanksgiving and Cyber Monday.
With the above trend, there is one common trend; Black Friday grows each year. And with the upsurge of e-commerce, as well as the transition to mobile devices, consumer behavior will change dramatically heading into this year’s Black Friday and Cyber Monday.
Other articles than can be interesting for you:
- Shopping during Cyber Monday: a simple guide
- How to get the best Cyber Monday deals
- A Few Tips for Cyber Monday Retailers and Shoppers
— Black Friday Deals (@Thefirdaydeals) 1 de octubre de 2017